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GeoPacks are designed to work with your data without having to be incorporated and stored into your source database. Packs provide three types of data:

  1. Geographical #Geographical Labels
  2. Geographical #Geographical Fields (WKT Points, and sometimes Polygons)
  3. Demographic #Demographic Metrics

GeoPacks are structured to have one or more levels of geographical data. When there are multiple levels, the data will be structured in a logical hierarchy. Each level of the hierarchy will contain Geographical Labels of different formats and a Geographical Field containing a WKT Point (and sometimes a Polygon). The pack will also have Demographic Metrics associated with the lowest level of the hierarchy which are automatically aggregated up depending on which hierarchy level you are using at the time.

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